It is fun to grab a camera and start shooting. But, without spending some time planning beforehand, what you shoot may not be what you want.

In this episode, hosts Norman Hollyn and Larry Jordan discuss the process of pre-production. Who is responsible for doing the work? How do you balance between what you want and what you can afford? And some simple techniques that can keep the process of organization from becoming overwhelming. Organization may not be “creative,” but good planning is the foundation upon which all creativity rests.